Barb was Founded by Sheena Lister (she/her) a 15+ year “Barb” who didn’t feel seen in the hair and beauty industries. As she browsed store aisles, websites or social media feeds while searching for the perfect product, she realized she was not represented in the short hair space, and more importantly could not find a product that performed as she wanted it to.

After speaking with many of her short haired friends and community, she realized she wasn’t the only one facing these struggles when it came to finding products, services and community made for or marketed to them - so she founded Barb, the brand for short hair.

Pomade was a product that Sheena used most often so the first product launched was our signature Barb soft clay pomade. Our pomade leaves your hair feeling soft and pliable, never sticky or stiff while still allowing a flexible, all day hold. And don’t get us started on the gender neutral fragrance - it is UH-MA-ZING (don’t take our word for it. Check out what our Barbs have to say here). Ultimately, our goal is to build a brand that will include a line up of the best styling products around.