You know it. You love it. You can’t live without it—our signature Soft Clay Pomade has been keeping your Barb looking fresh with its medium hold, natural finish, and effortless styling power. It’s soft, easy to apply, and never sticky or stiff, just the way you like it.
But here’s the thing- we believe great style should be simple. Not overcomplicated, not full of unnecessary steps, and definitely not requiring an arsenal of products that sit on your shelf collecting dust. The Barb Shop has always been about minimalist styling that works and the essentials that make styling easy, natural, and effortless.
That’s why we’re expanding the lineup with two new styling essentials designed for simple, lived-in looks that feel just as good as they look. No fluff, no excess. Just versatile, easy-to-use products that work for you and the way you Barb.
Say hello to our Go-To Styling Cream and Texturizing Sea Salt Spray.
Why We Created These
Our styling philosophy has always been about keeping things easy. Your hair should look effortless, touchable, and natural, and you shouldn’t need an entire routine to get there. That’s where our Go-To Styling Cream and Texturizing Sea Salt Spray come in.
The Go-To Styling Cream is all about hydration, softness, and lightweight, touchable hold and definition. It tames frizz, enhances natural texture, and defines curls or waves without weighing your hair down. It’s lightweight but effective, giving you just enough hold to keep your style in place while still feeling completely natural. Powered by aloe leaf juice and shea butter, it smooths, softens, and conditions while keeping your look lived-in and effortless.
Then there’s The Texturizing Sea Salt Spray: your shortcut to undone, effortless volume. It adds lightweight grit, movement, and fullness without the crunch or dryness of traditional salt sprays. Infused with sea salt and aloe leaf juice, it brings natural body and texture while keeping your hair soft and touchable. Perfect for lived-in, easy styling that looks like you didn’t try too hard (even though we both know you did).
Minimalist styling, Maximum Versatility
The best part? These products work beautifully on their own, but they’re even better together. Whether you want a smooth, defined look, a textured, beachy style, or something in between, you can mix and match them to get exactly the finish you want.
- Need hold? Start with The Cream, then layer in Pomade for a little extra hold.
- Want volume? Mist on The Salt Spray, add some Pomade, and blow-dry for maximum lift and height.
- Going for definition, volume, and hold? Combine all three for the perfect balance of grit, structure, and softness.
Simple. Versatile. Easy.
That’s The Barb Shop way.
And the best part? They’re launching on April 1st. That’s not a joke!
We can’t wait for you to try them, experiment with them, and make them part of your routine. Which one are you most excited for?
Contributor: Elise Burnett